About Us: Pinky Promise is a platform that provides affordable, instant, and reliable sexual and reproductive healthcare to every Indian woman. Using an AI/ML stack built with the best-in-class medical protocols, Pinky Promise eliminates variabilities in outcomes due to manual data processing, bias, or physician inadequacies. In less than a year since the launch of its public Beta, Pinky Promise has organically serviced over 100k women, many of whom have never been to a gynecologist before.
Role Overview: As a Marketing Manager, you will be responsible for driving our brand ahead. You will play a key role in shaping our brand's voice and ensuring that our marketing materials, strategy, social media presence and so on effectively engages with our target audience.
Key Responsibilities:
- Content Creation: Lead the ideation and creation of great content that can resonate with our audience and build a brand for ourselves
- Customer acquisition strategy: Build the strategy for acquiring users on various digital platforms
- Social Media Management: Manage daily operations of our social media profiles, including scheduling posts, responding to comments and messages, and monitoring engagement
- Analytics and Reporting: Track and analyze the performance of our campaigns using analytics tools. Prepare regular reports and recommend improvements based on insights
- Trend Monitoring: Stay up-to-date with the latest trends in social media and digital marketing. Propose new ideas and strategies to keep our content fresh and relevant
- Collaboration: Work closely with other team members, including marketing, design, and sales, to ensure alignment of social media activities with overall company goals
Qualifications:
Skills:
- 4+ years of experience in marketing
- Proven track record of optimising ROI, ROAS, and driving customer acquisition strategies
- Prior experience of marketing to women preferred
- Proficiency in performance marketing and digital marketing
- Obsession with constantly learning about better utilisation of Meta, YouTube, Google Ads etc.
- Strong written and verbal communication skills
- Creative mindset with attention to detail
Personal Traits:
- Passionate about social media and digital marketing
- Proactive, enthusiastic, and eager to learn
- Ability to work independently and as part of a team
- Self driven
