Company Description
Pinky Promise is the world’s first instant AI/ML clinic exclusively dedicated to addressing sexual and reproductive health concerns for women in a judgement-free and pocket friendly manner. We collaborate with a select group of exceptional healthcare providers to deliver evidence-based care in a seamless, supportive environment. Our mission is to eliminate barriers like fear, long wait times, and misunderstanding of women's unique physiologies. To date, we have proudly served over 150,000 women in India and continue to grow. We also have our maiden clinic in Andheri West that has just opened!
Role Description
This is a full-time, on-site role for a Social Media Lead located in Mumbai. The Social Media Lead will lead Pinky Promise's online presence, developing and executing innovative social media strategies along with a team of freelancers and in house resources. Responsibilities include writing, creating and optimizing engaging content, overseeing social media campaigns, managing public relations efforts, tracking performance metrics, and ensuring alignment with the company’s brand voice along with the Content Lead.
Collaboration with cross-functional teams and staying informed on industry trends will also be key to this role.
Qualifications
- Bachelor’s degree in Marketing, Communications, Media, or a related field
- 4 to 7 years of relevant experience in social media, content marketing, or digital strategy (please dont apply if you have 2+, 3+ years - we are looking for a senior hire)
- Demonstrated experience managing and growing brand accounts on Instagram and YouTube
- Strong portfolio of content work (reels, campaigns, scripts, or social-first storytelling)
- Proficiency in social media tools and workflows (e.g., Meta tools, scheduling platforms, analytics)
- Solid understanding of content performance metrics and optimisation techniques
Bonus
Knowledge of basic editing software
A good aesthetic sense for social media creatives
What We’re Looking For
- Strong understanding of Instagram and YouTube content ecosystems
- Proven ability to create high-performing, relatable, and shareable content
- Strong writing and scripting skills (especially for short-form video)
- Comfortable balancing strategy thinking with hands-on execution
- Highly organised and self-driven - able to manage multiple workstreams independently
- Ability to work in an evolving, result driven start-up environment
- Someone who loves social media and storytelling and is able to tell the company's story in an effective manner
Expected compensation - Market standards (will also depend on your last drawn CTC)
Next steps from us - We will reach out to any interesting applicant via email for an interview in the coming 2 weeks
